A recent McKinsey study indicates U.S. consumers anticipate spending less on skincare, makeup and other personal care items in the future than they used to. One way cosmetic brands can recapture consumers is by making positive changes when it comes to sustainability, and packaging is a key battleground for the fight against environmental waste. The cosmetics industry alone produces more than 120 billion units of packaging each year.
The top four eco-packaging trends you can except to see in the beauty that will help drive positive change while building brand reputation and boosting profits are: