Vodka Bottle Design Part of Draw for ‘Ignored’ Demographic
Award-winning, small-batch Harridan Vodka says it is “calling on a cohort of modern, spiritual, and feminist drinkers who the industry has historically ignored.” The company claims that Harridan, which means "bossy, belligerent old woman," is the answer to “the industry's misalignment with women and is reclaiming an unfettered desire for women to decide for themselves of who they are, what they like, and most certainly what they imbibe.”
Harridan's founder, Harvard Business School graduate Bridgette Taylor, says, "This is our way of saying 'we hear you and we see you.' I wanted to create something that spoke to those who push up against what this industry and what culture more broadly tells us we should like. This isn't to say that we're against a flavored, pink drink or another spiked seltzer, but it is to say that we are complex consumers who deserve more than one option."