The store shelf was once the mainstay of the consumer packaged goods (CPG) industry, a crucial brick-and-mortar spotlight for tangible products. Today, the consumer experience increasingly skews digital; COVID-19 alone accelerated e-commerce by 10 years in 10 months. This new market landscape demands a major pivot to ensure success: a digital transformation.
Here is a look at some of the twists and turns the CPG industry is taking in its digital transformation journey in order to redefine the consumer experience:
Convenience is paramount for busy consumers. Although attitudes for shopping in-person and online are similar, a recent Connected Packaging Consumer Survey revealed that 85% of survey participants purchase household staples online. Survey results indicate that many people do not miss the trip to the grocery store. It found that millennials, men in general, smart speaker owners and city dwellers enjoy online shopping for household staples more than in-person visits.