With a common vision of a world where no plastic waste ends up in nature — land or sea — The Consumer Goods Forum's (CGF) Coalition of Action on Plastic Waste announced the latest critical step made by Coalition members to transform the industry's relationship with plastic packaging. The Coalition's 42 member companies have published the remaining seven "Golden Design Rules", which follows on from the launch of the first two of the series in December 2020. Coalition members are committing to individual rules after identifying and prioritizing opportunities in their own packaging portfolios where they can make targeted and valuable impact.
Guided by the vision of the Ellen MacArthur Foundation for a New Plastics Economy, which the CGF endorsed in October 2018, the Coalition is committed to driving progress towards realizing a circular economy. To this end, at its launch last year, the Coalition set out its vision of progress embodied in four main priorities: packaging redesign, developing a framework for optimal Extended Producer Responsibility (EPR) programs, encouraging recycling innovation and piloting new programs in advanced and transitional markets to increase recycling rates.