The Business Benefits of Switching to Sustainable Packaging
With sustainability becoming a hugely important factor in the retail industry, how exactly can businesses switch to eco-friendly packaging and ensure they benefit from it? In this article, environmentally-conscious packaging brand, W.F. Denny, shares the business benefits of switching to sustainable packaging and why many retailers should be considering providing a more eco-friendly offering.
Not only does switching to sustainable packaging help the environment, it can also attract new customers and help you to retain existing customers. Research has clearly shown that consumers are more likely to spend their money on sustainable brands — one-third have stopped purchasing certain products and brands due to sustainability-related concerns. Sustainable packaging was also labelled as one of the top five most important practices they value from a company.