This Way Up Creates Global Brand for Groupe Bel Plant-based Cheese Range, Nurishh
This Way Up, a London-based design agency specializing in better-for-you food and beverages, has created the branding and packaging for “flexitarian”-focused new plant-based cheese range, Nurishh.
In 2020, Groupe Bel acquired All in Foods, a French plant-based cheese start-up, with the aim to develop a globally recognized plant-based cheese profile that appealed to mainstream and flexitarian audiences.
Groupe Bel reached out to This Way Up following the agency’s success designing for healthier food and drink brands like Danone and Marmite.