Häagen-Dazs Scoops Out Playful and Artful Brand Redesign
The look of luxury is constantly evolving. So, 60 years after the founders of Häagen-Dazs created the first luxury ice cream that could be enjoyed by all, the Häagen-Dazs brand is redefining how to communicate luxury.
According to Elizabell Marquez, CMO of Dreyer’s Grand Ice Cream, “We recognized that it was time to redefine luxury and evolve with changing consumer needs. Inspired by the creativity and passion of the brand’s founders, we are building on our heritage of bringing luxury to the many, rather than the few. The Chase Design Group team created a stunning design that celebrates the unique and special attributes of our brand.”