New Branding Driven by Shifting Attitudes in Wellness Ideals
To effectively compete within the personalized weight loss space, Nutrisystem partnered with the agency Little Big Brands to update packaging that focuses on empowering consumers to live a healthy lifestyle that meets their personal goals.
The Little Big Brands team took on the challenge of evolving Nutrisystem from a “one size fits all” weight loss plan, to an engaging, relevant lifestyle brand. Throughout the project, the agency partnered with corporate stakeholders, nutritionists and dietitians to breathe new life into the Nutrisystem design.