Entenmann's Launches Modified Packaging To Keep Favorites On Retailers' Shelves
The clear cellophane "window" that has showcased Entenmann's donuts, cookies and cakes for decades will be temporarily replaced by a photo of the sweet baked goods inside. Some Entenmann's Danishes will be in clear clamshell packaging.
There is no change to any of the products, but why this subtle change to the boxes? It is in response to a material supply disruption caused by Hurricane Ida. On September 1, a dam burst near the Valley Forge, PA, facility that produces Entenmann's packaging, severely flooding the facility. The event destroyed 5,000 tons of packaging inventory and caused critical damage to the machinery that produces the cartons and boxes. The emergency had serious implications throughout the entire Entenmann's supply chain – from the bakeries that produce the sweet baked goods to those who deliver them fresh to retailers every day – and caused a brief disruption in product availability.