Jonas Brothers Partner With The Naked Market To Launch Rob's Backstage Popcorn
Jonas Brothers have partnered with The Naked Market, a next-gen food and beverage business, to bring to life a long-time backstage snack. Starting today, Rob's Backstage Popcorn, an artisanal popcorn brand, and the brothers' first joint venture in the CPG space, is available for nationwide delivery on eatrobs.com.
The secret seasoning for Rob's Backstage Popcorn was originally created more than three decades ago by Rob Garbowsky, the father of Greg Garbowsky, longtime friend, former bass guitarist and current member of the band's management team. The idea to bring Rob's Backstage Popcorn to life came to Nick Jonas in 2011 when he got his first taste of the popcorn during an evening spent at the Garbowskys' home, and convinced Rob to make the popcorn for the Jonas Brothers crew. The unique flavor quickly made it the entire band's go-to snack, the unofficial backstage snack on the Jonas Brothers' historic "Happiness Begins" tour, and has been on the road with them ever since.