Pipcorn Bets On Cheese Balls With Retail Expansion Amidst Nostalgic Snacking Trends
Pipcorn, the heirloom snack food company originally known for its mini popcorn is rapidly expanding its retail footprint in Target and Walmart with the help of its fan-favorite line of Heirloom Cheese Balls. Both the Cheddar and White Cheddar Cheese Balls are available in 220 Target stores and on October 9th will launch in 206 Walmart locations, increasing the brands availability in key markets including Chicago, Denver, Portland, Atlanta and more.
Additionally, Pipcorn is paying tribute to the nostalgia of cheese balls through a partnership with Whole Foods Market to launch a limited-edition Cheese Balls Tub for national distribution in October. The Cheese Balls Tub features Pipcorn's Cheddar Cheese Balls, which are baked with heirloom corn and organic cheddar cheese. The clear kegs also make it possible to see the signature finger-licking orange color on-shelf, though Pipcorn keeps it natural with color from paprika and annatto. They're crunchy, cheesy, melt-in-your-mouth delicious.