DreamPak Partners with Major Retailers to Disrupt $410 Million Water Enhancer Category
The company partnered with Save-a-Lot in April of this year to introduce Enhanca Original, which utilizes its Dream Sense technology. The benefits to utilizing Lactic Acid are plentiful, including doubling as a preservative, reducing astringent notes typically found in fruit-flavored beverages, and enhancing the fruit notes naturally found in flavors.
Later in the year, Dream Pak partnered with H-E-B to introduce Enhanca Hydrate, the first true 'Hydration Liquid Mix' in the beverage category. Available in two refreshing flavors, each serving delivers 500mg of Electrolytes in a convenient, on-the-go squeeze bottle. "Powdered Hydration Mixes exploded onto the scene just a couple of years ago, but none of the major entrants have been able to develop a shelf-stable liquid version," according to Tarick Gamay, Vice President of Sales & Marketing for DreamPak. "We intend to change the game with our product, now available at 200+ locations in Texas."