Consumers are demanding more sustainable packaging. And companies are being urged to acknowledge their impact on the environment, mitigate adverse effects they create and do so with complete transparency.
Given the power of social media, it has become much easier for concerned consumers to make their voices heard. As the regulatory landscape continues to evolve, it has also become necessary for companies to become proactive in anticipation of new, effectual environmental policies. These circumstances have given birth to innovative technologies that reduce carbon footprint and quantify environmental impact. With these driving factors pushing the packaging industry and its material suppliers toward a more sustainable future, how can and should companies respond?
Taking the pulse of consumers is the first step toward identifying meaningful solutions that will perpetuate sustainability in the packaging industry. Last year, McKinsey launched a survey in 10 different countries and conducted an analysis to better understand how consumers felt about sustainable packaging. Here are a few key findings: