Buitoni and Impossible Foods Launch First-of-its-Kind Ravioli in Two Flavors
Buitoni and Impossible Foods today announced the debut of the first-ever ravioli filled with Impossible Foods' award-winning plant-based meat products at retail. Available in the refrigerated pasta aisle, the Buitoni ravioli comes in two varieties – Impossible™ Beef Made From Plants and Impossible™ Italian Sausage Made From Plants – both featuring a three-cheese blend of ricotta, Grana Padano and Parmesan for a quick, delicious family-friendly dinner. The new ravioli will initially roll out in select grocery stores nationwide, including Publix, Sam's Club and Hannaford, with additional retail expansion in 2022.
Buitoni, a leading national brand in the refrigerated pasta and sauce categories, is expanding the refrigerated pasta category with Impossible Foods to meet consumers' interests in functional plant-based meat products. Refrigerated pasta consumption has exploded in the past two years with category growth of 20%1 as consumers look for quick, easy dinner solutions to enjoy at home and replicate restaurant experiences. At the same time, consumers are prioritizing products that are better for their own health and the health of the environment.2