Crossing cultures to introduce a new product can be tricky. While the packaging needs to serve the purpose of meeting the aesthetic requirements to grab the attention of consumers unfamiliar with the product, it also needs to retain the heritage of the culture that created it. That was the challenge faced by Slice Design as it introduced Sirniki to the UK market.
Sirniki are traditional, beloved Russian cottage cheese pancakes that can be eaten any time of day with a variety of condiments including jam and natural yogurt. Daria’s Best Ltd. spotted an opportunity to share these delicious — yet unknown to the UK on a mass scale — pancakes with the British market. Enter Slice Design.