Black Friday Now Brown in a Holiday Season Dominated by Online Shipping Over In-store Shopping
There’s a new holiday hue this season as Black Friday becomes brown, thanks to shoppers opting for the safety and convenience of online shopping and delivery via cardboard boxes, versus braving traffic, crowded malls and shopping centers.
DS Smith, a packaging leader that provides sustainable corrugated packaging for many of the brands and products Americans will receive as gifts next month, says it has never seen a higher demand for its e-commerce-ready boxes.