Hank’s Gourmet Beverages, the Philadelphia-based, third-generation family business which helped launch the craft soda boom in the mid-1990s, announced that it’s marking its 25th anniversary with throwback labeling across its 10-flavor line. The announcement was made here today by.
The new labeling revisits the style of Hank’s launch brand, its Hank’s Gourmet Root Beer, named in honor of the company founder, businessman and Philadelphia politician Hank Salvatore. The belly of each bottle will feature the classic oval label set against a silver and red background with the word’s “Philadelphia Recipe” honoring the city’s notoriety as the birthplace of root beer and the root beer float. The neck label will feature the words “25th Anniversary” as a shoutout to the brand’s milestone. The new packaging will hit shelves later this month.