After an epic search spanning years and continents, advertising executive, granola connoisseur, and Instagram influencer Tom Bannister is finally unveiling the crunchy results of his quest with the official launch of Tom's Perfect 10. The first flavor—Ginger Zing—will be available for purchase on Instagram Checkout and Shopify—with new flavors to follow every quarter.
Tom began his granola journey as a dilettante, casually grading granolas in frequent "TOMtalks" on his wife Eva Chen's Instagram (@evachen212). Unable to find his perfect granola, he began concocting his own, with the help and occasional messy misadventures of his two young children. When the pandemic struck and Tom found himself confined to a New York City apartment, Tom launched a subscription-based flavor-of-the-month granola club which instantly had a waitlist of ten-thousand-plus, earning it the moniker of the "Birkin of Granolas."