Packaging trends are a little like reincarnation — they keep getting reborn, again and again. Each time, though, evolving with more sophistication and promise. A lot of us are looking forward to 2022 with hopes that the Covid situation is finally over, shelves will refill, and brands will discover new and profitable ways to make friends with the earth. At the same time, to supplement our hopes for the coming year, we need to add a healthy degree of realism. In that spirit, let’s look at three much-touted trends.