Dawn Introduces Upside-Down Dish Soap with Self-Sealing Valve
Dawn is introducing Dawn EZ-Squeeze, a new inverted bottle with patented no-flip cap technology, enabling it to stand on its cap and dispense from the bottom with a self-sealing valve that protects against leaks.
“Dish soap bottles are one of the most-used household items, so they should be easy to use – from the first drop to the last,” said Guerin McClure, Vice President, North America Dish Care at Procter & Gamble. “You’ve likely spent time shaking, flipping, and banging your dish soap bottle on the countertop in a messy attempt to make the most of every drop. With Dawn EZ-Squeeze we wanted to create a dish soap that was designed to be fast and easy, helping you get away from the sink and on with your life.”