Coca‑Cola with Coffee Mocha hits shelves next month, joining the already available Dark Blend, Vanilla, Caramel and Vanilla Zero Sugar in the ready-to-drink (RTD) coffee aisle. Since launching in January 2021, the hybrid innovation has given consumers a refreshing reset to their daily routines with a pioneering proposition that “sips like a Coke and finishes like a coffee.”
“We set out to grow occasions for the Coke brand during the mid-afternoon lull when we want a pick-me-up,” said Brandan Strickland, brand director, Coca‑Cola Trademark. “Because we know that while there’s nothing better than a 3 p.m. ice-cold Coke, we are competing with coffee during these break moments. We believe Coca‑Cola with Coffee is the perfect choice for those who want the uplifting and refreshing taste of a Coke with the familiar flavor of coffee. The best of both worlds.”