I’ve always said we packaging engineers were the ultimate plate spinners. With accountability from early concept creation all the way through commercial production, packaging engineers keep so many critical aspects in motion it can make process mapping consultants dizzy (yes, I’ve witnessed it personally). The packaging team at a CPG company must balance concrete technical requirements against the more amorphous consumer experience aspects of design. It takes a dynamic set of skills. And yes, it’s an ever-shifting balancing act.