New Gain Power Blast Dish Spray Gives People a Whole New Way to Get Happy
Procter and Gamble’s (P&G) Gain brand is bringing an unexpected new level of happiness to the dishwashing experience with the introduction of new Gain Power Blast Dish Spray. Gain lovers, who have dubbed themselves “Gainiacs,” and new fans alike can now enjoy the brand’s iconic scent in a spray-on dish soap. Gain Power Blast Dish Spray’s scent-packed suds, enhanced with Aroma Boost technology, get right to work cleaning dishes and its fragrance blooms to fill the kitchen with the fresh scent of Gain.
“Since Gain dish launched in 2008, we have seen how Gainiacs use scent to enhance traditionally unexciting tasks, like washing the dishes, and transform them into sensorial experiences,” says Jennifer Lo, brand director, North America Hand Dish, Procter & Gamble. “On average, people spend almost a half-hour a day hand-washing dishes. Rather than dreading that time, Gain users are more likely to find small moments of happiness at the sink by using products, like Gain Power Blast, that provide a scent-sational cleaning experience.”