Iconic Squirrel Nut Brand Celebrates New Identity and Positioning By Straight Forward Design
Nut industry leader John B. Sanfilippo & Son has relaunched its iconic Squirrel brand, with a new identity and positioning developed in partnership with global brand design agency Straight Forward Design.
Founded in Roxbury, Massachusetts in 1888, Squirrel has become one of America’s most iconic and well-loved nut brands, seen everywhere from Rear Admiral Richard E. Byrd’s pocket as he explored the Antarctic, to Hollywood stars’ dressing rooms.