JDO Designs Dove’s New Body Wash Reusable Bottle & Concentrate Refills
As a global category leader in personal care, Dove is committed to creating positive change – not only as an advocate for real beauty but also as innovators that care for our planet. Dove’s new Body Wash Reusable Bottle & Concentrate Refillsprovides eco-conscious consumers with a simple solution to reduce their impact on the environment over time while still achieving instantly soft skin, lasting nourishment with the same Dove care they love.
JDO was tasked with designing two ‘too beautiful to throw away’ reusable bottles as well as a range of concentrate refills and starter kits. The scope of the project also included creating visuals for the launch campaign and a ‘how-to-use’ video to use across touchpoints. The creative solution needed to embrace Dove’s iconic design principles whilst also conveying the innovative sustainable proposition in a clear and compelling way.