What the Cannabis Industry Can Learn From #TeamSeas
At the turn of 2022, MrBeast completed his #TeamSeas initiative. An international collaborative fundraiser run by internet philanthropist MrBeast and inventive engineer Mark Rober, in partnership with Ocean Conservancy and Ocean Cleanup, the team successfully raised $30 million to dispose of 30,000,000 pounds of marine debris.
A large-scale initiative like #TeamSeas can inspire determination and capture the importance of removing trash and plastic from waterways and the ocean. It also underscores companies’ ability to make wide-scale changes that consumers would be unable to manage on such a magnitude. Indeed, consumer choice is guided by what is available, and the impact of those decisions often falls on the consumer, voiding companies of equal responsibility. If fewer products use virgin plastic packaging in the first place and instead opt for reclaimed and recycled plastic or sustainable materials, that alone can make a massive dent in preventing more plastic from flowing into the ocean.