25 Food Packages that Capture the Aesthetics of Gen Z | Marking Awards 2022 Entries Special Edition
According to Nielsen IQ research, Gen Z respondents have a clear tendency to be "face obsessed". When purchasing food and beverage products, they pay more attention to the appearance of the packaging than the rest of the population. In the past year, Gen Z has been more likely to buy food and beverage products with better-looking and a strong sense of design[1].