Constellation Brands Enters the Ready-to-Drink (RTD) Boxed Wine Cocktail Category with the Launch of Next Round Cocktails
Constellation Brands introduces Next Round Cocktails, its first-ever ready-to-drink (RTD) and multi-serve boxed wine cocktails made with a blend of real fruit juice* and crisp wine that is artfully packaged for crowd-pleasing style and taste. Party hosts of social gatherings can instantly set the scene with Next Round Cocktails offering the popular flavors of Salted Lime Margarita and Strawberry Lime Sangria, and guests can simply pour from the box over ice in a glass and enjoy.
"Next Round Cocktails represents Constellation Brands' commitment to innovate for consumer-leading trends, such as creatively intersecting the growing consumer interest we see in the $696.5 million pre-mixed cocktails category and the $903.2 million premium boxed wine category," said Ann Stockman, VP of Emerging Brands at Constellation Brands. "Recent YPulse research of our target consumer reports that post-covid, 66 percent would prefer to drink at home than go out, so we've created Next Round Cocktails to fit right in as the ultimate co-host, all tastefully dressed and ready-to-serve up the fun."