Cora Launches Distinctive, Inclusive And Emotionally Relevant New Identity, Crafted By Mother Design
Cora, a leading US-based period care and wellness company has launched a new brand identity to reclaim its stand-out on shelf, reinforce its relevance to the millennial consumer and cement its place as a leader in the menstrual care category.
Since Cora launched in 2016, the natural period care category has grown significantly with an abundance of product choices. But, even with so many options, shopping for period care remains an after-thought with most consumers trained to dash in and out of the aisle as quickly as possible.