Equally significant as packaging, product labeling has also emerged as an important factor influencing the purchasing behavior of consumers. The 2D nature and machine (mobile device) readability of QR code labels continue to highlight their robust potential in terms of adoption. Apart from food and beverages, healthcare, pharmaceuticals and personal care industries have been adapted to the paradigm shift of barcode-to-QR code, in recent past.
Increasing criticality of addressing serious industrial consequences of products and label counterfeiting is compelling operators in the various industrial domains to embed QR code labels over the conventional counterpart, i.e. barcode.