A New Earth Launches Global Effort to Stop Plastic Pollution
A New Earth Project, a coalition of outdoor enthusiasts, industry-leading brands and innovative packaging suppliers, announced the launch of its global effort to create, scale, and advocate for sustainable packaging solutions to help eliminate plastic pollution from the world’s oceans, lakes and rivers.
A New Earth Project started as a conversation between surfers on the North Shore of Oahu and has grown into a robust movement to raise awareness of and find critical solutions to address the increasing levels of plastic pollution in global waterways. Supported by Atlantic Packaging, the largest privately held packaging company in North America, the initiative brings together the voices of ocean and water advocacy groups with brands and organizations in the supply chain equipped to bring solutions to the table to remediate the problems that exist today. With a team built by founder Wes Carter, president and third-generation leader of Atlantic Packaging, the initiative is supported by veterans from the surf, outdoor, media and packaging industries.