Two Roads Brewing Launches Line of Non-Alcoholic Beers
Two Roads plans to roll out a number of NA beers over the coming months, starting with a non-alcoholic version of a Juicy IPA. According to Director of Marketing, Collin Kennedy, "an NA (non-alcoholic) Juicy makes perfect sense from a trend standpoint. Juicy IPAs, and non-alc beers in general, continue to grow in popularity, making this entry a very logical first step."
The Company has developed a 70-calorie, non-alcoholic liquid that lives up to its reputation for high quality, great-tasting brews over the last decade. According to CEO Brad Hittle, "Two Roads' secret weapon all along has been Master Brewer Phil Markowski. Phil is one of the most creative and technically advanced brewers in the world. He has been professionally brewing since 1989 and has received countless accolades including numerous GABF medals and the renowned Russell Scherer Award for Innovation in Craft Brewing." Hittle went on to say "Phil's goal was to create an NA that would convince beer drinkers they are actually enjoying a full-powered Juicy IPA and to no one's surprise, he developed an NA that's 'two good to be true!'"