Riviana Updates Success Rice Packaging with New Look
Riviana Foods Inc., America's leading rice company, unveiled today a new look for its Success Rice packaging for the brand’s hero products. Consumers can now see updated packaging for the brand’s White Rice, Brown Rice, Quinoa, Jasmine Rice and Basmati Rice.
Success Rice, known for its pre-portioned, BPA-free boil-in-bags that are ready in just 10 minutes and offer a no-measure, no mess solution to cooking, wanted the high-quality rice and quinoa to be at the forefront of the packaging. The brand modernized and simplified the overall look with consistent vibrant colors and updated messaging.