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Home » Wesson Oil Gets Brand Renew

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Brand Packaging

Wesson Oil Gets Brand Renew

May 12, 2022
KEYWORDS bottle design / bottle processing / brand redesign / CPG / CPG acquisition / CPG acquisitions / CPG brands / CPG industry / CPG news / CPGs / legacy brands
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Wesson, America's best-selling plant based cooking oil brand, is reinvigorating the cooking oil aisle across America for the first time in over 2 decades.* New owner, Richardson International Limited ("Richardson"), a global leader in agriculture and food processing, breathes new life into the 123-year-old brand with a refreshed look inspired by Wesson's storied history. Wesson has been trusted for generations of home cooks and professional chefs alike to be the pure foundation for every meal. With a nod to the past and looking confidently to the future, Wesson is investing to uphold its longstanding place in American kitchens for the next generation. The new look will begin to appear on grocery shelves this month.

"We've acquired a renowned brand, a good plant run by great people, and we're honored to be the stewards of this trusted name in cooking," Thor Richardson (Assistant Vice-President, Richardson). "Wesson is a key piece in our vertical integration strategy. We've spent decades building a reliable supply chain to deliver quality food from the farm field to the bottle on shelf. Wesson has been trusted by consumers for over 123 years. As a 165-year-old family company, we value trust built over generations and look forward to continuing to earn the patronage of Wesson consumers for years to come."

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