Boskovich Farm’s New Green Fork Brand Shakes Up the Salad Mix Category with Forkfuls of Fresh Goodness
The packaged salad category definitely needed a shakeup. That’s what Green Fork, the new salad brand from family-owned and operated Boskovich Farms is doing. The farm traces its roots back to 1915 when its founder, Stephen Boskovich, started with 7 acres of land in the San Fernando Valley. Today, Boskovich Farms has over 18,000 acres spread across California, Nevada, Arizona, and Mexico.
When Boskovich decided to create a new line of salad blends, salad kits, and packaged vegetables, they turned to creative agency, Chase Design Group, to develop the look and feel of the brand including logo design, product naming, package design, illustrations, and copy. After a thorough name exploration, Green Fork was the clear winner. “A tremendous amount of meaning is derived from the 2-syllable name,” says Lelean Boghorian, Senior Account Manager, Chase Design Group. “Besides serving as an homage to the green thumbs of the Boskovich Farmers, it quickly communicates the products themselves and how they’re eaten with a fork,” she adds.