Metsä Board Develops Responsible Packaging Solution for Non-Alcoholic Sparkling Beverage
The packaging design team of Metsä Board, part of Metsä Group, designed a package for Ruusunen, a non-alcoholic sparkling beverage for Lasso Drinks. In addition to protecting the bottle, the packaging also highlights its beauty. The design of both the bottle and the packaging is based on a painting by six-time world boxing champion and artist Eva Wahlström. For every product sold, 50 cents will be donated to the Finnish Cancer Foundation.
"We wanted to bring consumers a product that visually transcends the everyday. The drink gets its flavor from the rose petals, which are also displayed in a striking way on the bottle and packaging," says Kimmo Koivikko of Lasso Drinks, producer of the beverage.