Starbucks Introduces New At-Home Coffee Packaging and Products
The new packaging, which is currently rolling out nationwide online and where groceries are sold, features updated designs across the full core portfolio of Starbucks whole bean, ground and K-Cup coffees, including Starbucks Veranda Blend, Starbucks House Blend, Starbucks Pike Place Roast, Starbucks Caramel Flavored Coffee, Starbucks French Roast, Starbucks Caffè Verona, and more.
The packaging redesign is the latest development since the companies formed a global coffee alliance in August 2018. Starbucks and Nestlé continue to drive strong momentum and deliver a premium coffee experience for consumers in the grocery aisle.