AR, NFC, QR codes and image recognition provide unique opportunity to engage consumers, tell a story and create a better brand experience for customers. But once consumers’ attention is caught, then what? How can you utilize it? Here are six examples of successful connected packaging.
Connected packaging lets you enrich your product experience digitally using a smartphone app, e.g. Its abilities can transform more physical products and surfaces into tactical and strategic interactive sales and branding tools. But how do you make sure it’s useful and not just a gimmick? How do you get attention in the first place?
First, your product must pop on the shelves and in the daily flow. Great packaging design is always the first priority, especially if we acknowledge that your product is your brand, and your brand is your product.