Majority of Gen Z Believe What They Eat Defines Their Identity
Being a "foodie" is now a central component of the Gen Z identity –according to a recent study released by Cassandra, ENGINE's insights and strategy group that studies trendsetting young consumers. According to the report, Young & Hungry, Gen Z considers themselves the "foodie" generation – fueled by a desire to discover new recipes and finding inspiration to become at-home chefs through social media platforms such as TikTok. As their relationship with food is shifting, more Gen Zs are embracing a holistic attitude about food that transcends taste and calories and also factors in food morality, nutrition and its impact on mental health.
Young & Hungry, was crafted through Cassandra's qualitative and quantitative research, which spoke to more than 1500 US and UK youth between the ages 14 to 34. The report unwraps how young people are consuming food, how they're consuming culinary content online and how, when, why and what they're cooking and finding inspiration.