Bonterra Enters Sparkling Canned Wine Category with Organically Crafted Bubbles
On the heels of its pacesetting Climate Neutral certification, Bonterra Organic Vineyards, the organically grown wine category leader,1 builds on its incredible growth trajectory and success with the release of Bonterra Bubbles. The new collection of refreshingly fizzy 250ml cans, dubbed Bonterra Bubbles, aims to meet consumer demand for two surging categories: organic products and RTD (ready-to-drink) offerings. Available nationwide, Bonterra Bubbles debuts with a California Rosé and Brut, priced at $4.99 per can. This follows the brand's 2019 release of still canned wine in four-packs, the first nationally available organically farmed wine in cans.
"With the increasing variety of consumption occasions, the release of Bonterra Bubbles expands how, when and where consumers can enjoy Bonterra," said Hilary Butler, director of marketing for Bonterra. "This expansion into sparkling canned wines signals our continued commitment to deliver on consumer trends and values. Bonterra Bubbles offer the same great quality as our acclaimed 750ml portfolio and will certainly be a crowd pleaser."