When Nespresso and Jacobs Douwe Egberts launched Podback early last year, it was heralded as a great cross-industry collaboration that tackled a critical issue – how to recycle and reuse the ever-growing number of coffee pods being used across the UK.
The food industry has had a long and tricky relationship with recycling schemes, not least because there is a difficult balance to be struck. The manufacturer needs to be doing as much as it can to make the scheme as simple as possible while also ensuring customer behavior is modified to the extent that they will follow through and take whatever additional steps are required.