Hydroxycut, America’s Number 1 Selling Weight Loss Supplement, Gets its Own Before/After Makeover
With over 100-million bottles sold and more than 2 decades of proven results, changing consumer perceptions about the weight loss category, prompted Hydroxycut to rebrand and redesign for greater consistency, relevancy and impact on shelf. Driven by new entrants and weekly fads, the weight loss category continues to expand and get more crowded by the day. That’s why Iovate, the company behind Hydroxycut, called on creative agency, Chase Design Group, to align with evolving consumer preferences and cut through the clutter.
Amplifying the distinctive benefits (simple to use, safe, and trusted) and efficacy of Hydroxycut was the focus for the creative team. “We achieved this by creating a bold design architecture that breaks through at shelf and heroes the Hydroxycut brandmark, giving it a renewed sense of confidence,” says Steve Dunphy, Executive Creative Director, Chase Design Group. “We also maintained the recognizable sub-brand colors, informative product visuals, and a telegraphic claims system,” he adds.