LANEIGE ranks #1 in Beauty & Personal Care for Amazon Prime Day 2022
The South Korean beauty brand, LANEIGE reached a new milestone during Amazon Prime Day this year, topping the Beauty & Personal care category and ranking as one of the bestselling brands of the global shopping event. The brand's star product, Lip Sleeping Mask (Berry), was the #1 sold product in the Beauty & Personal care category with the Lip Glowy Balm (Berry) coming in at #3. Water Sleeping Mask was also one of the top 100 products in this category.
"The impressive performance we made during this year's Amazon Prime Day is the direct result of our efforts in expanding our interactions with customers through a 360° omnichannel strategy and marketing communications, combined with the superior quality and innovation of our best-selling products in the North American market. We will continue to provide local customers with the brands and products they need as we make an active push into various sales channels," says Robin Na, President & General Manager of Amorepacific North America RHQ (Regional Headquarters).