The introduction of Woodbridge Wine Soda creates a new and unique wine experience for consumers that makes wine more accessible and less intimidating. With a flavor-dominant, wine-recessive profile, Woodbridge Wine Sodas are for people interested in new wine and beverage alcohol experiences that are high quality and fun, but low fuss. These beverages provide the convenience and sociability of hard seltzers without compromising on flavor.
"We at Woodbridge want to liberate drinkers to 'Wine Your Way' – to enjoy wine whenever, wherever, and however you want," says Serena Shrivastava, brand vice president of Woodbridge. "We know many drinkers want something other than traditional varietal wines, which inspired us to create Woodbridge Wine Sodas to provide consumers with a new way to experience and enjoy wine that is less formal and more fun. We are excited to bring this innovation to wine lovers nationwide and introduce a new way for consumers to explore the wine category."