As the effects of climate change become more pronounced, consumers demand action from their favorite brands in food, cosmetics, pharmaceuticals and other industries that provide daily necessities. To meet consumer expectations, package printing companies are adopting green practices, but the myth persists that going green comes at the expense of profit. The reality is that decarbonization and profitability can coexist and become key differentiators.
Decarbonization in the printing industry is nothing new. The push for sustainability started decades ago when printers began eliminating volatile organic compound (VOC) emissions and replacing alcohol-based cleaning solvents with environmentally friendly alternatives. Regulatory pressure has also been a long-time driver for adopting greener printing practices, but the pressure has ramped up in recent years.