Freshpet Transforms Nature’s Fresh to Lead the Way in Sustainability in the Pet Food Industry with Goal to be 100% Regeneratively Sourced
Freshpet recently unveiled the relaunch of its Nature’s Fresh brand following a year-long transformation aimed at making it the most planet-friendly offering in the pet food industry. Freshpet has long been committed to reducing its environmental impact through efforts such as recycling, renewable energy, and water conservation. The Nature’s Fresh brand takes those efforts even further, featuring certified humanely raised proteins and a goal to be 100% regeneratively sourced by 2025.
“We’ve been on a journey to accelerate our commitment to creating products that are not only better for our pets but are kinder to the planet,” said Scott Morris, president and co-founder, Freshpet. “The relaunch of Nature’s Fresh is fundamental to the future of our business, helping us achieve our ambition to reduce our environmental impact and make every bowl matter.” Morris says helping create a more sustainable world includes how food is produced for pets, and that pet parents can feel confident that with Nature’s Fresh they’re selecting the most sustainable alternative to conventional pet food.