Grace Label, Fathom Optics, and KODAK FLEXCEL NX Technology Bring Special Effects to Smaller Brands
It takes something special to surprise the judging panel at the Miraclon-sponsored Global Flexo Innovation Awards (GFIA), but that’s exactly what the joint entry from Fathom Optics and Grace Label achieved. So much so, that they even won a Gold Award (with Highest Honors) for conversion to flexo, commitment to sustainable print and creative use of graphic design.
In what the judges described as “a really impressive innovation,” the label for Des Moines, Iowa, craft beer producer, Confluence Brewery, used Fathom’s brand-new embellishment technology to render attention-grabbing full-motion 3D effects on labeling for the brewery’s ‘Wizard’ Gose-style sour ale. The effects appear to be on three different levels: text and graphics on the label surface, a ‘Northern Lights’-type effect seemingly moving within the can itself, and finally, at the top of the wizard’s staff, a rotating orb that appears to emerge from the surface of the label.