Arrowhead Mills®, one of America's most trusted organic baking brands for over 50 years, is thrilled to debut a new look featuring a redesigned logo, refreshed packaging, a revamped website and two new SKUs including Organic Oat Flour Pancake & Waffle Mix (Gluten Free) and Organic Apple Cider Pancake & Waffle Mix (Limited-Edition). The bolder and more sophisticated look is a nod to the evolution of Arrowhead Mills, which recently celebrated its 50th anniversary. The brand is also celebrating the fact that over 87% of all Arrowhead Mills products are now USDA Certified Organic.
The new package design's new look and feel was created to appeal to new Arrowhead Mills consumers while continuing to connect with brand loyalists. The new packaging enhances shelf presence with a more modern, color-block design featuring Arrowhead Mills' signature red hue, and easy-to-read product benefits. Products featuring the new logo and packaging are rolling out to retailers now to reach on-shelf displays this month.