Meijer Seeks Local Artisans for Frederik's Line of Gourmet Fare
Meijer is seeking products from Midwest chefs and culinary artisans to be featured in its Frederik's by Meijer line of premium and innovative food. Prospective vendors interested in partnering with the retailer to expand their retail-ready products onto its shelves under the retailer's foodie-focused line can submit for consideration by Friday, Oct. 21. Those selected will partner with Meijer to showcase their products in special "Midwest Made" packaging that highlights their stories.
The retailer launched its Frederik's by Meijer brand in October 2021 and it's quickly growing in popularity among customers. The Frederik's brand reflects the high standards and unique vision of its namesake, Fred Meijer, the retailer's co-founder and creator of the first-ever "one-stop-shopping" experience. His innovative spirit inspires the line, combining the finest ingredients with authentic and appealing flavors. The extension of the line will feature "Midwest Made" products in keeping with his passion for supporting local businesses and growing with his community.