Neighborhood Bakery Dewey’s Goes National with A Little Branding Help
Dewey’s Bakery opened its first location in 1930 in Winston-Salem, North Carolina. Over the years, their unique style of cookies developed a local, cult-like following.
“Immersing ourselves in all the Dewey’s magic, we crafted a purpose-driven brand strategy, effective messaging, and inspirational packaging and website design for the brand. One of the critical core messaging challenges we tackled was how to effectively communicate the unique product proposition of very thin, yet very flavorful cookies,” said Richard Palmer, Executive Creative Director, Little Big Brands.